Corporate Social Responsibility
A raft of reasons there are for CSR to find a place in every company's C.I. portfolio, for even if you've never heard of it, CSR is a watchword for best practice that goes way beyond the workplace.
Why CSR Matters
When you consider how much you and your workforce give to your company's fortune, you'd be tempted to wonder if work/life balance is as healthy as it should be.
Do you want your workplace to be as buoyant and motivated as possible,
given the demanding expectation of your client base and the pressures already on you?
Customers expect more from providers than ever before, with choice at their fingertips and trends towards flexible supply. Some even specify a CSR policy being in place before they'll consider offering a contract. The Civil Aviation Authority prioritised Human Factors in their 2021 policy document, so demonstrably caring about employees, the environment, and the local community definitely stands a company in good stead when it comes to reputation, security and trust.
CSR covers these aspects of working life:
Social and community benefits
Ongoing C.I. contributions
Creating a CSR strategy, then, can seem like a daunting task and after all, who's going to notice?
Well, for starters:
Your staff's families
Your civic community
Your local charity network
That's a lot of people ticking boxes in your favour - with perceived and practical gains to be made from your new policy that contribute positively to your corporate welfare in unexpected ways. Where do you start, in building a CSR platform that works for everyone and gives more than enough in overall benefits to make it worth your while?
Ask yourself these questions:
Do staff have social opportunities to look forward to?
Do they contribute to the operation beyond daily role-duties?
Do they commit to the company mission, in their mindset and the things they do?
Does respect for the environment feature in your C.I. policy documents?
Are your customers viewing your company in the best possible light?
Is the wider community aware of contributions you make to staff wellbeing and responsible activity?
Is there a local charity that aligns with your company ethos and benefits from doing so?
How many answers were "No"?
If you're thinking "most of them," there's a big gap between present situation and potential optimisation.
You could be answering YES to them all, in a short space of time, with everyone behind you from the start.
A working CSR policy ensures your staff are engaged and proactive in and beyond the workplace, engenders loyalty and commitment to the 'extra mile', incentivises a well-managed environmental status, optimises your customer's perspective, broadens awareness of your company's best-practice to the local community and peer groups, while bringing a golden opportunity to support charitable efforts and adding to the cohesion of your ongoing C.I. strategy.
I can help you install a successful, well-positioned CSR policy - ....
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