Strategies that work in significantly evolving a culture can only succeed where operatives, engineers, designers, supervisors, management, admin and sales teams pool their individualism in a way that benefits everyone. They become free to be themselves in safety, and are more productive as a result. They learn the value of trust and how to implement it, understanding each other's responsibilities and the mutual benefits of supportive behaviour. They communicate more freely and produce quality work, proud of their company instead of resenting its constraints. These outcomes materialise because all human beings need the same things, fundamentally. A forward-thinking company delivers what is needed, with these aspects at the forefront of progress and innovation...